HoneyBook is a client management software, so it makes sense that it would give away professional contract templates. Templates are always a great way to get leads in the door even if they’re not ready to become full-fledged clients just yet. They also provide extra value to existing clients. 

If you were to look at this page in its entirety, you’d see that it’s a pretty standard landing page. The call-to-action sits above the fold for users who are ready to convert. For those who need a little more persuading, they can scroll down and explore the various features and benefits of using high-quality contract templates. 

If at any point they decide they need no further convincing, there’s a “Get Started” button ready to take them back up to the form. 

The reason why I called out this form, in particular, is because of how mobile-friendly it is. 

For starters, users can bypass the form and “Connect with Facebook” instead. Considering what we saw earlier about the percentage of Facebook mobile users, this is a great idea. They won’t have to fill anything out, which will make converting all the easier.

For those who don’t want to sign up through Facebook, the form won’t pose any obstacle to conversion either. The keyboard input changes as they enter their details into the two fields: “Full name” and “Email”. All that’s left to do is click “Start a Free Trial”.